Can Potential Clients Find You On The Internet?

What Is A Search Engine?

Welcome to the Information Age. We have more information at our disposal than ever before. Anyone who surfs the Internet will tell you that you can find a boundless amount of information on practically any topic. The big question is how to sift through all of that information and get to the relevant, accurate information that is of interest. Very few people are utilizing the Yellow Pages or the phone book in order to find information or businesses. The Internet is the primary tool. So, the challenge of how to easily access information of interest must be addressed. Search engines provide the solution to this problem. Search engines such as Google, Yahoo, and ASK provide a platform where an individual can type in a search term. The search engine then returns results based on relevancy. Obviously, on the back end, the search engine providers have developed software theat constantly searches the Internet and catalogs the information.

Search engines are the primary portal to the Internet for most people. As a business owner, it is pivotal that you understand the power of the Internet and the importance of search engines. It is useless to have a website if no one knows that the website exists.

What Are Organic Search Results?

You will often hear the term organic search when people talk about finding information online. In the simplest of terms, there are two types of results that you can get. There are the sponsored or paid results and the organic search results. The sponsored results are the results that normally appear at the very top of the page and on the right side of the page. These are paid results. That means that companies have paid money to the search engine provider to appear in those areas of the page.

The organic search terms are those search terms which appear and are not part of the sponsored results at the top or the right side of the page. These results are considered organic because their placement is based on their relevancy to the actual search term. It is a general rule of thumb that you want to appear on the first page of search engine results as these results tend to get the most traffic.

What Is Search Engine Optimization?

In the simplest of terms, search engine optimization (often referred to as SEO) is the method of increasing traffic to a web site via organic search results. Again, organic search results are those results that are not part of the sponsored or paid results at the top or right side of the page. The rule of thumb is that, the higher the organic search ranking, the more visitors a web site will receive.

Every web site that is built is designed to deliver a message to a target audience and to build a brand. However, it is not enough to simply build the web site. You must consider how you will attract traffic to that site. More importantly, you have to consider how a web site will reach its target audience or demographic. Search engine optimization is a way to cost-effectively reach your target audience.

Search engine optimization involves editing the meta tags, coding, and content of a web site to increase its relevancy to search engines. Additionally, search engine optimization is a way to ensure that your web site comes up in searches by your target audience or demographic.

Traffic does not come to your website simply because your web site goes live. Sarch engine optimization must be part of the web design process. Contact B.I.G., Inc. today!